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The coveted Marc Jacobs products became more affordable to fashion followers when the award-winning designer launched his lower-priced line, Marc by Marc Jacobs, in 1998. The styling targets the socially conscious, fashion-forward, playful trendsetter. The eyewear line features contemporary styling with fresh fashion elements taken from Marc by Marc Jacobs apparel, handbags, and accessories; colors are bold and iconic graphic elements provide an edgy, yet refined designer look.